Hawke Media review
A full-service 'outsourced CMO' model with a large execution bench and extensive ecommerce cases, strongest when leadership and channel delivery need to sit under one roof.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
Hawke is a strong-fit exploration candidate for consumer and ecommerce businesses that want strategy plus immediate channel execution. Public cases contain real performance metrics across paid, email, SMS, affiliate, and ecommerce. The same breadth creates an independence concern: the strategist may recommend services the agency itself sells, and the offer looks more like an outsourced marketing department than a neutral fractional executive. Separate the CMO mandate from channel scopes, make media and account ownership explicit, and review contribution margin rather than channel ROAS alone.
What we verified
Each claim below was checked against a named source, last on 2026-07-24. Follow any of them and check for yourself — that is the point of publishing them.
- Hawke's case library identifies Kardiel and BILT as outsourced-CMO clients and reports channel-level revenue and ROAS outcomes. hawkemedia.com ↗
- The company says it was founded around providing CMO-level expertise to modern businesses. hawkemedia.com ↗
What other platforms say
Strong execution breadth and ecommerce outcomes; the buyer must govern channel economics and advisor independence.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Advisor also sells the execution it recommends
- Owned case studies emphasize channel metrics more than independent incrementality
How it scored
Strategic diagnosis and prioritization
Strategy and outsourced-CMO positioning are explicit, although methodology is less formalized than the top firms.
Measurable business outcomes
The case library reports revenue, ROAS, CPA, CTR, email, SMS, and affiliate outcomes.
Operator seniority and pattern recognition
The firm positions senior strategy as the coordinating layer over a broad bench.
Team, budget and capability building
A large execution bench can staff most channels; internal capability transfer is less visible.
Operating cadence and execution accountability
The outsourced model unifies strategy and ongoing delivery.
Vertical and stage fit
Case depth is strongest in ecommerce and consumer growth.
Conflicts, capacity and time commitment
Internal cross-selling creates a structural conflict and named executive time is not public.
Pricing, contract and independence
No public current price, standard term, or separation between leadership and execution fees was located.
What we could not verify
- Named strategist's weekly hours
- Current pricing, term, and media-account ownership
Sources
- https://hawkemedia.com/case-studies/
- https://hawkemedia.com/services/strategy/
- https://hawkemedia.com/
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in Fractional CMO / Strategy
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 14 Fractional CMO / Strategy agencies we evaluated →