Reports
Measurements we ran because nobody had published them. Every number below is reproducible from the method stated on the page.
How often advertisers actually refresh creative
40 advertisers measured. The industry repeats a refresh cadence as received wisdom; the correlation behind it is 0.07.
We checked the "top agency" lists
What the published rankings turn out to be, and who pays to appear on them.
What AI assistants cite when you ask them to pick an agency
286 sources read across 12 answers. Koolav appeared in 0 of 12. A measurement of this site that this site loses.