InsuranceSplash review

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 20% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 17 · Strong 6 · Adequate 4 · Weak 5. The typical agency here scores Excellent, and 17 of them score higher than this one.

What this dimension measures: Named clients in the buyer's vertical and stage (B2B SaaS, ecommerce, local, etc.).

Scores low — Direct sector+stage match scores 5; 'we do SEO for everyone' scores 2. Long-sales-cycle B2B SEO is a different craft from ecommerce or local, mismatch scores 1-2.

What we found — Serves only insurance agents, priced for single-location and small multi-location agencies ($199.99-$599.99/month), with a multi-agent offer for carriers and franchises. The named agent testimonials are self-published.

On the record — “InsuranceSplash sells websites and SEO packages only to insurance agents, with SEO packages published at $199.99, $399.99 and $599.99 a month and no contracts.” insurancesplash.com ↗

B2B — business-to-business: selling to companies rather than consumers — longer deals, more decision-makers.

SaaS — software as a service: subscription software; as a client type it brings recurring revenue and metrics like churn and lifetime value.

Evidence: partly checkable — corroborated in part against the sources below; the remainder rests on the agency’s own account.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 13 · Strong 5 · Adequate 9 · Weak 5. The typical agency here scores Strong, and 27 of them score higher than this one.

What this dimension measures: Real technical capability: crawlability, site architecture, Core Web Vitals, indexation, schema, migrations, JS rendering.

Scores high — Named technical audits and fixes with outcomes score 4-5.

Scores low — 'We'll optimize your meta tags' with no technical substance scores 1-2.

What we found — The SEO pages describe a local checklist: Google and Bing profile optimisation, 50 directory listings, on-site fixes from a local ranking-factors checklist. No crawl, rendering, site-speed or migration work is described, and the multi-location page still refers to a 'Google+ Local profile', a product Google shut down in 2019. That is what the low band describes, which is why it scored Weak.

On the record — “The same page says Google compares an agency's 'Google+ Local profile' against competitors when ranking; Google+ was shut down in 2019.” insurancesplash.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Reboot Online scores Excellent on the same dimension.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 18% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 7 · Strong 16 · Adequate 4 · Weak 5. The typical agency here scores Strong, and 27 of them score higher than this one.

What this dimension measures: Genuinely researched, expert or expert-reviewed content that builds topical authority, not thin AI-generated churn.

Scores high — Named writers/SMEs, editorial process, and content that ranks and converts score 4-5.

Scores low — High-volume, low-differentiation AI content 'at scale' scores 1-2 (Google's helpful-content and AI-slop filters punish it).

What we found — Content is packaged as quantities: 4 blogs, 32 social posts and 1 video a month in the middle tier. The main site's blog's latest post is dated June 2023. No content sample made for a client is shown. That is what the low band describes, which is why it scored Weak.

On the record — “The company blog's most recent post is dated 6/8/2023.” insurancesplash.com ↗

churn — the rate at which customers cancel.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Reboot Online scores Excellent on the same dimension.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 12% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 13 · Adequate 12 · Weak 2. The typical agency here scores Strong, and 30 of them score higher than this one.

Scores high — Earned links via digital PR, original data, and genuine outreach score 4-5.

Scores low — PBNs, link networks, mass guest-post buying, or 'we'll build 50 links/month' packages score 1-2 (penalty risk). Silence on how links are earned scores 2.

What we found — Authority is built from directory listings and 'press releases, etc' published 'throughout the web generating inbound links' - low-value tactics, described openly but without naming where links come from. That is what the low band describes, which is why it scored Weak.

On the record — “The multi-location page says content including press releases is published 'throughout the web generating inbound links', alongside listings on 50 directories.” insurancesplash.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Reboot Online scores Excellent on the same dimension.

Poor — 1 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 7 · Strong 12 · Adequate 5 · Weak 6 · Poor 2. The typical agency here scores Strong, and 30 of them score higher than this one.

What this dimension measures: The 2026 differentiator. Does the agency have a real practice for getting the client cited in AI answers (ChatGPT, Perplexity, Google AI Overviews, Reddit visibility)? Buzzword-only with no substance scores 3.

Scores high — Named methodology and examples score 4-5.

Scores low — No mention of AI search / answer-engine optimization scores 2 (behind the curve).

What we found — No mention of AI search, AI Overviews or answer engines on the SEO, multi-location SEO, services or home pages, all of which were read in full. That is what the low band describes, which is why it scored Poor.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Reboot Online scores Excellent on the same dimension.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 8 · Strong 9 · Adequate 7 · Weak 8. The typical agency here scores Strong, and 24 of them score higher than this one.

What this dimension measures: Ties SEO to pipeline/revenue (organic-sourced pipeline, conversions, assisted revenue) rather than keyword-ranking screenshots.

Scores high — Pipeline/revenue reporting scores 4-5.

Scores low — Rankings-and-traffic-only reporting scores 1-2, especially given AI Overviews are cutting clicks even when rankings hold.

What we found — Reports cover website traffic, business listings, reviews and Google/Bing rankings in monthly email reports. Nothing tracks calls, quote requests or policies written. That is what the low band describes, which is why it scored Weak.

pipeline — the dollar value of open, qualified deals sales is working. “Pipeline created” ties marketing to money, where lead counts don’t.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Seer Interactive scores Excellent on the same dimension.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 5% of the total score.

Benchmark — across the 32 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 6 · Adequate 10 · Weak 12 · Poor 2. The typical agency here scores Adequate, and none scores higher than this one.

What this dimension measures: SEO takes months to show, so a fair exit clause matters more here.

Scores high — Month-to-month or short terms with a published pricing anchor score 4-5.

Scores low — 12-month lock-ins score 2. Bespoke-only quoting with no anchor scores 1-2.

What we found — SEO packages published at $199.99 / $399.99 / $599.99 a month and a $399 multi-location package, with 'No Contracts - No Setup Fees - Cancel Any Time' stated. That is the high band above, which is why it scored Excellent.

On the record — “InsuranceSplash sells websites and SEO packages only to insurance agents, with SEO packages published at $199.99, $399.99 and $599.99 a month and no contracts.” insurancesplash.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.