Right Side Up review

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 20% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 6 · Weak 1. The typical agency here scores Strong, and 6 of them score higher than this one.

What this dimension measures: Can diagnose market, customer, positioning, funnel, economics, and organizational constraints, then make explicit tradeoffs.

Scores low — Evidence of hard prioritization scores 4-5; generic channel plans score 1-2.

What we found — The matching and engagement process begins with company goals and builds a tailored leadership or team model.

funnel — the path from stranger to customer — awareness at the top, purchase at the bottom. “Full-funnel” means owning the whole path, not one stage.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 18% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 1 · Adequate 3 · Weak 1 · Poor 2. The typical agency here scores Strong, and 6 of them score higher than this one.

What this dimension measures: Evidence ties leadership to revenue, pipeline, retention, margin, category growth, or durable team capability.

Scores low — Business outcomes score 4-5; activity and awareness-only claims score 1-2.

What we found — Named cases publish growth and channel outcomes, but most are provider-authored.

pipeline — the dollar value of open, qualified deals sales is working. “Pipeline created” ties marketing to money, where lead counts don’t.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 16% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 9 · Adequate 1 · Weak 1. The typical agency here scores Strong, and none scores higher than this one.

Scores high — Named former CMOs or equivalent operators with relevant company-stage and category experience score 4-5.

Scores low — Unnamed consultants or career sellers without operating ownership score 1-2.

What we found — The network provides fractional experts and senior marketing leadership matched to stage and problem. That is the high band above, which is why it scored Excellent.

On the record — “Right Side Up describes a four-step model of consultation, proposal, talent matching, and ongoing partnership with fractional experts, agency teams, or full-time hires.” rightsideup.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 12% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 2 · Adequate 1 · Weak 3 · Poor 1. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Can design the org, hire/manage agencies and staff, allocate budget, and transfer capability.

Scores low — A stronger in-house team after the engagement scores 5; dependency on the provider's services scores 1-2.

What we found — Buyers can combine fractional leadership with full-service teams and specialist talent.

On the record — “Right Side Up describes a four-step model of consultation, proposal, talent matching, and ongoing partnership with fractional experts, agency teams, or full-time hires.” rightsideup.com ↗

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 12% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 4 · Adequate 2 · Weak 2. The typical agency here scores Strong, and 5 of them score higher than this one.

What this dimension measures: Runs planning, weekly decisions, KPI reviews, experiments, and executive/board communication with clear ownership.

Scores low — Embedded accountability scores 4-5; monthly advice calls score 1-2.

What we found — Ongoing partnership is explicit, though guaranteed executive hours and decision rights are not public.

On the record — “Right Side Up describes a four-step model of consultation, proposal, talent matching, and ongoing partnership with fractional experts, agency teams, or full-time hires.” rightsideup.com ↗

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 10% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 6 · Weak 2. The typical agency here scores Strong, and none scores higher than this one.

Scores high — Direct pattern recognition at the buyer's stage, business model, sales motion, and category scores 4-5.

Scores low — Broad 'any company' positioning scores 2.

What we found — Cases and positioning span startups, growth companies, and global brands. That is the high band above, which is why it scored Excellent.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 6% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Strong 5 · Adequate 6 · Weak 1 · Poor 1. The typical agency here scores Adequate, and 5 of them score higher than this one.

What this dimension measures: Discloses other clients, weekly availability, response expectations, conflicts, and who covers absences.

Scores low — Meaningful committed capacity scores 4-5; a name-only CMO spread across many accounts scores 1-2.

What we found — Operator capacity, concurrent clients, and conflict management are not public.

Evidence: unknown

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 6% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 1 · Adequate 3 · Weak 7. The typical agency here scores Weak, and 3 of them score higher than this one.

Scores high — Transparent monthly/project pricing, short exits, no hidden referral fees, and objective vendor selection score 4-5.

Scores low — Opaque long retainers or forced use of affiliated execution teams score 1-2.

What we found — No standard pricing, cancellation, or markup structure was located. That is between the two bands, which is why it scored Adequate.

retainer — a fixed monthly fee regardless of hours or output — predictable, but worth tying to a defined scope.

Evidence: unknown