SplitBase review
Research-grounded DTC/Shopify CRO for premium 8-9 figure brands (Dr. Squatch, L'Oréal, Amika) with an in-house copy/design/dev team specialized only in ecom CRO. 'Testing Trifecta' methodology; every 2023-25 client saw a revenue lift within 90 days. Premium and DTC-only.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
SplitBase is a premium ecommerce CRO specialist for 8-9 figure DTC brands on Shopify, and it does the rubric-rewarded thing, CRO grounded in deep customer research rather than recycled test libraries, via its 'Testing Trifecta' (quantitative analysis of what's underperforming, qualitative research into why, and hypothesis-driven A/B testing informed by both). Its entire team (copy, design, dev) works only on ecom conversion, and it reports that every client onboarded 2023-2025 achieved a revenue increase within 90 days, with a marquee roster (Dr. Squatch, L'Oréal, Once Upon a Farm, Amika, Beachbody). Pricing floor $7,500-8,500/mo. Caveats: premium, and DTC/Shopify-only (not B2B SaaS). A top pick for premium DTC brands.
What we verified
Each claim below was checked against a named source, last on 2026-07-19. Follow any of them and check for yourself — that is the point of publishing them.
- SplitBase runs research-first ecom CRO ('Testing Trifecta') for 8-9 figure DTC brands (Dr. Squatch, L'Oréal, Amika, Beachbody). splitbase.com ↗
- Publicly stated floor $7,500-8,500/mo; all 2023-2025 clients achieved a revenue increase within 90 days. splitbase.com ↗
What other platforms say
Research-grounded premium DTC/Shopify CRO with an in-house team and fast revenue lifts; premium and ecom-only.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Premium pricing
- DTC/Shopify-only (not B2B SaaS)
How it scored
Experimentation rigor (valid A/B testing)
'Testing Trifecta': quant + qual + hypothesis-driven A/B, research-first.
Conversion research & UX
Deep customer research over test libraries is the core method.
Landing page / site design & dev
In-house copy, design, and dev specialized in ecom CRO.
Analytics & attribution
Quantitative data analysis underpins hypotheses.
Measurement tied to revenue lift
Revenue lift within 90 days across recent clients.
Platform depth (Shopify/Webflow/Next)
Shopify/DTC platform depth.
Vertical & stage fit
Premium DTC specialist (Dr. Squatch, L'Oréal, Amika).
Contract & pricing transparency
Publicly stated $7.5-8.5k/mo floor.
What we could not verify
- Fit for B2B SaaS/lead-gen CRO
Sources
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in CRO / Web Conversion
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 26 CRO / Web Conversion agencies we evaluated →