The Good review
Established 'digital experience optimization' consultancy (16+ years) doing CRO + UX research + A/B testing for SaaS and ecommerce, reporting 16:1 ROI. Strong methodology and reputation; public review volume and pricing are thin.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
The Good is a well-regarded digital-experience-optimization consultancy with 16+ years of CRO research and strategy, doing the full rubric-relevant stack, CRO, UX research, A/B testing, and analytics, for both SaaS and ecommerce, and reporting 16:1 ROI. Its methodology-and-research orientation is exactly what separates real CRO from best-practice checklists. The caveats are evidentiary: public third-party review volume is thin (a handful of testimonials at 5.0) and pricing isn't published. A credible, research-led CRO partner for SaaS or ecom; get references and pricing directly given the limited public data.
What we verified
Each claim below was checked against a named source, last on 2026-07-19. Follow any of them and check for yourself — that is the point of publishing them.
- The Good is a 16+ year digital-experience-optimization consultancy (CRO, UX research, A/B testing, analytics) for SaaS and ecom, reporting 16:1 ROI. thegood.com ↗
- Public reviews are limited (a handful of 5.0 testimonials); pricing not published. mida.so ↗
What other platforms say
Research-led, long-tenured CRO/UX consultancy with strong methodology and ROI claims; thin public reviews/pricing.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Thin public review volume
- No public pricing
How it scored
Experimentation rigor (valid A/B testing)
16+ years of CRO research and structured A/B testing.
Conversion research & UX
UX research is a core pillar of the practice.
Landing page / site design & dev
UX/UI design within optimization engagements.
Analytics & attribution
Analytics & data is a named service.
Measurement tied to revenue lift
Reports 16:1 ROI, a revenue-lift orientation.
Platform depth (Shopify/Webflow/Next)
Works across SaaS and ecom stacks.
Vertical & stage fit
Named SaaS and ecommerce focus.
Contract & pricing transparency
No public pricing.
What we could not verify
- Larger third-party review sample
- Pricing
Sources
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in CRO / Web Conversion
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 26 CRO / Web Conversion agencies we evaluated →