Tinuiti review
A large omnichannel retail-media agency with deep Amazon Ads and AMC capability plus platform-published cases tying work to new-to-brand sales, awareness lift, branded search, and total marketplace sales.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
Tinuiti is the strongest option for a scaled brand that needs Amazon plus multiple retail-media networks and sophisticated audience measurement. Amazon's own case library validates Advanced Partner status and use of AMC, DSP, streaming video, brand studies, and downstream behavior analysis. The firm is likely expensive and may be overbuilt for a small seller. Define incrementality, contribution margin, new-to-brand methodology, and data portability before letting attributed-sales dashboards drive the relationship.
What we verified
Each claim below was checked against a named source, last on 2026-07-24. Follow any of them and check for yourself — that is the point of publishing them.
- Amazon Ads reports Liquid I.V. reached 48% new-to-brand share, a 2.2% awareness lift, and 1.6x higher branded-search likelihood. advertising.amazon.com ↗
- Tinuiti reports Wild Planet grew Amazon sales 41% while reducing ad spend 40%, with $7.4 million in total attributed sales across channels. tinuiti.com ↗
What other platforms say
Strong enterprise media and measurement evidence; commercial accessibility for smaller brands is unclear.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Likely enterprise economics
- Attributed-sales metrics can overstate incrementality unless governed
How it scored
Marketplace revenue and contribution-margin outcomes
Named cases report Amazon sales growth despite lower spend and substantial new-to-brand gains.
Retail-media channel depth
Amazon, Walmart, Instacart, Kroger, Whole Foods, and other retail networks appear in case work.
Catalog, content and listing conversion
Commerce-foundation and keyword/rank work are visible, though media is the clearest strength.
Operations, inventory and account health
Commerce support is broad, but detailed inventory and account-health proof is thinner.
Measurement and incrementality
AMC analysis, Lucid brand studies, new-to-brand share, and exposed-versus-unexposed behaviors are documented.
Marketplace and category fit
Scaled consumer brands across categories and retail networks are well represented.
Client evidence and references
Amazon Ads hosts named Tinuiti client cases, adding platform-side corroboration.
Pricing, account ownership and commercial terms
No public pricing or standard account-ownership term was located.
What we could not verify
- Minimum media spend and agency fee
- Standard data, creative, and account ownership language
Sources
- https://advertising.amazon.com/en-us/library/case-studies/tinuiti-liquid-iv-streaming-tv/
- https://tinuiti.com/work/commerce-case-study-wild-planet/
- https://tinuiti.com/work/amazon-case-study-gnc/
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in Marketplace / Retail Media
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 13 Marketplace / Retail Media agencies we evaluated →