Home services agencies, reviewed and ranked

Agencies marketing HVAC, plumbing, roofing, electrical and the rest of the trades. Scored on booked jobs you can trace, and on who owns the leads when you leave.

14 evaluated, of which we would put 11 in front of a client and cut 3.

A lead you do not own is rented

Several of the largest sellers in this category resell the same lead to competing contractors, and the lead lives in their system rather than yours. That is a defensible business and a poor purchase, so the rubric asks who holds the lead, the reviews, the domain and the phone number when the contract ends — and treats an unanswered version of that question as a finding in itself.

Evaluated

Home Services11 evaluated

RYNO Strategic SolutionsSTRONG FIT

Home Services · 3.69/5

The only agency in this first pass that puts asset ownership in writing on its own site — "You own 100% of every asset we create for you" — and integrates with ServiceTitan, which is the difference between reporting leads and reporting booked jobs. Commercial terms are still undisclosed.

Footbridge MediaSTRONG FIT

Home Services · 3.65/5

Month-to-month at a published $249/mo, no contract, and it commits in writing to helping you take your website with you if you cancel. Low risk and low lock-in — but the scope at that price is small, and it does not say it reports booked jobs.

Hook AgencyCONDITIONAL

Home Services · 3.46/5

Publishes its prices openly — from $2,800/mo for local SEO — reports on booked jobs rather than form fills, and names real contractor clients. Held to CONDITIONAL by a required yearly commitment and complete silence on who owns the assets.

Valve+Meter Performance MarketingCONDITIONAL

Home Services · 2.88/5

Genuine trade depth — 15 trades and six named clients with revenue-level outcomes — and a ServiceTitan partner badge. Held at CONDITIONAL because it publishes nothing about ownership, contract length, cancellation or price.

MediagisticCONDITIONAL

Home Services · 2.88/5

Real HVAC specialism with eight named clients and one of the few concrete performance figures in this category — but nothing published on ownership, contract length or price.

ScorpionCONDITIONAL

Home Services · 2.76/5

One of the largest home-services marketing providers, and its public site discloses none of what matters: no pricing, no contract length, no cancellation terms, and no statement of who owns the website, domain, ad accounts or Google Business Profile.

KickCharge CreativeCONDITIONAL

Home Services · 2.72/5

The deepest named-client list in this category — 21 contractors across the trades — but it is a branding and design shop first, and it publishes nothing about ownership, terms or price. Buy it for identity, not for lead generation.

Rival DigitalCONDITIONAL

Home Services · 2.64/5

Says the right things about booked jobs and compounding revenue, and backs none of it: no named clients (logos without attribution), no metrics, no pricing, no contract terms and no ownership position.

Socius MarketingCONDITIONAL

Home Services · 2.61/5

Eleven named clients, but spread across home improvement, healthcare, dental, legal and franchises — breadth that works against the trade-specific competence this rubric rewards. No terms published.

Townsquare InteractiveCONDITIONAL

Home Services · 2.09/5

A generalist small-business marketing platform rather than a trades specialist, and its public site states no pricing, no contract length, no cancellation terms and nothing about who owns the website or domain if you leave. Flagged for deeper review.

ModernizeCONDITIONAL

Home Services · 1.63/5

Scores at cut level and is deliberately held above it: a 30-trade lead marketplace whose own leads product page states no exclusivity, no price, no refund policy and no contract terms — only a "dynamic pricing model" it does not explain.

And the ones we cut, so you can judge the rest

Named, with the reason and the sources.

Thumbtack

Cut · Home Services · scored 1.85/5

CUT as a wrong-category fit, not as a bad actor: Thumbtack is a lead marketplace, and it says on its own pro page that it shares each job among several pros — "We limit competition for each job among pros." Limited competition is still competition.

Leads shared among multiple pros by design
No owned asset accrues to the contractor
No published lead prices or refund policy
Wrong category: a demand marketplace, not a marketing agency

HomeAdvisor / Angi Leads

Cut · Home Services · scored 1.48/5

CUT on the record: the FTC issued a proposed order in January 2023 requiring HomeAdvisor to pay up to $7.2 million over false, misleading or unsubstantiated claims about the quality and source of the leads it sells to contractors, made since at least mid-2014.

FTC order over false or unsubstantiated claims about lead quality and source
Non-exclusive leads sold to multiple contractors — not restricted by the order
Alleged leads delivered outside the provider's stated services or service area
Alleged unsubstantiated lead-to-job conversion claims

CraftJack

Cut · Home Services · scored 1.45/5

CUT, and the finding is the identity: craftjack.com now redirects to signup.angi.com. A contractor comparing CraftJack against Angi as alternatives is comparing the same company.

Brand redirects to Angi — not an independent alternative
Inherits the FTC-sanctioned parent's lead model
No independently published terms

How this page is built: every vendor here is scored against the published home_services rubric — the one written for what this category actually sells, not a general agency rubric. Several of these records were first filed elsewhere and scored against a rubric they were not competing in; where that happened, the record carries a rescored_from field showing the previous verdict and score, so the change is auditable rather than silent.