DEPT review
Large AI-native marketing and technology agency with a 400-plus-person AI team and externally documented performance work.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
DEPT is one of the clearest enterprise AI implementation fits in this category: it combines custom models, engineering, data, creative, personalization, and media rather than merely adding generative copy to a conventional agency offer. Amazon independently documents a JBL program that lifted ROAS 123%; the main limitation is enterprise pricing and scope, which require a tightly defined business case.
What we verified
Each claim below was checked against a named source, last on 2026-07-21. Follow any of them and check for yourself — that is the point of publishing them.
- DEPT says its AI practice includes 400+ creatives and engineers who build custom models and integrate AI into creative and product experiences. deptagency.com ↗
- Amazon Ads reports that DEPT helped JBL lift ROAS by 123% using Amazon Marketing Cloud. advertising.amazon.com ↗
What other platforms say
Strong external case evidence and visible technical depth; traditional review-platform detail is less useful than its enterprise portfolio.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Enterprise scale may be excessive for smaller buyers
- No public pricing anchor
How it scored
AI build & implementation capability
DEPT describes a multidisciplinary AI team of 400+ creatives and engineers building custom models and AI-enabled products.
Pipeline or efficiency impact
Amazon Ads documents a DEPT/JBL program that lifted ROAS 123%.
Technical tools & integrations
The offer spans models, data science, agents, products, customer experience, automation, and marketing platforms.
Technical substance vs AI-washing
Published work shows implementation depth beyond AI-themed messaging.
Clients & case evidence
Enterprise cases include JBL and other global brands, with at least one independently hosted result.
Vertical & stage fit
Best suited to mid-market and enterprise organizations with complex marketing and technology needs.
Contract & pricing transparency
Public package pricing and minimum terms are not available and the operating scale implies a high commitment.
What we could not verify
- Minimum engagement size
- Contract length
- How model and training-data ownership is allocated
Sources
- https://www.deptagency.com/
- https://www.deptagency.com/solutions/ai-transformation/
- https://www.deptagency.com/en-dk/service/artificial-intelligence/
- https://advertising.amazon.com/library/case-studies/dept-jbl
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in AI Marketing
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 24 AI Marketing agencies we evaluated →