NoGood (Paid Ads) review
NYC growth agency with excellent execution, rapid experimentation, and strong product-marketing sense (65% of clients 2x revenue in 6mo), but $50k+ minimums / $20k+ retainers put it out of reach for early-stage, and it's full-funnel not paid-specialist.
Pricing: $20,000–$50,000 per month Reported — not published by the agency
Pricing floor ~$50k with custom retainers above $20k; results typically within 90 days. source ↗
Verdict
NoGood is a well-regarded NYC growth-marketing agency praised for understanding where marketing and product intersect and for rapid test-and-iterate execution, with strong outcomes (reportedly 65% of clients double revenue within six months, mid-80s retention). The catches: it's premium (pricing floor around $50k with retainers above $20k, results shown within ~90 days), which prices out early-stage founders, and it's full-funnel (performance paid across search/social/display/programmatic, plus SEO/AEO and lifecycle) rather than a focused paid-media specialist, with contract structures that favor the agency. Excellent for funded growth-stage teams that want a cross-functional growth squad; off-budget and broad for lean paid-only buyers.
What we verified
Each claim below was checked against a named source, last on 2026-07-19. Follow any of them and check for yourself — that is the point of publishing them.
- NoGood runs full-funnel growth (performance paid across search/social/display/programmatic, plus SEO/AEO and lifecycle) for B2B and B2C. saleshive.com ↗
- Pricing floor ~$50k with custom retainers above $20k; results typically within 90 days. genesysgrowth.com ↗
- Reports 65% of clients double revenue within 6 months and mid-80s retention. digitalagencynetwork.com ↗
What other platforms say
Excellent execution and experimentation for funded growth-stage brands; premium and full-funnel rather than paid-specialist.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- $50k+ minimum, out of reach for early-stage
- Full-funnel breadth
- Contracts favor the agency
How it scored
Vertical & stage fit
Serves B2B and B2C across SaaS, fintech, healthcare, crypto, AI, broad.
Channel depth (not breadth)
Full-funnel across many paid channels plus SEO and lifecycle.
Attribution & measurement
Experimentation and measurable growth-metric focus.
Creative capability
Performance creative within the growth-squad model.
Account ownership & seniority
Cross-functional growth squads with senior involvement.
References & verifiable case studies
Strong reviews; 65% of clients reportedly 2x revenue in 6 months.
Contract & pricing transparency
$50k+ minimum / $20k+ retainer; contracts favor the agency.
What we could not verify
- Exact contract terms
- Depth on any single paid channel
Sources
- https://nogood.io
- https://saleshive.com/vendors/nogood/
- https://genesysgrowth.com/blog/nogood-alternatives
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in Paid Ads
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 35 Paid Ads agencies we evaluated →