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Ydraw review

CONDITIONAL for Video Production

Worth a conversation about Video Production once the caveats below are settled.

Utah whiteboard-animation shop with published per-minute pricing ($1,800-$10,500/min) and big named past clients (76ers, Khan Academy), but every independent review and dated testimonial is from 2014-2018.

Pricing: several published tiers Published by the agency
Published pricing with inclusions: whiteboard $8,500 up to 1 min (+$2,000/min), premium $9,000 up to 90s, motion graphic $8,500/min, 2D $10,500/min, 25 AI videos $8,500; standard delivery 25 days, rush 5-7 days source ↗

Score 2.9/5Confidence: lowLast evaluated 2026-08-26Website

How it scored

Every dimension is scored against this discipline’s published rubric. Open one to see the claim it was scored on, what the rubric measures there and how much it weighs, and where the evidence came from.

Craft and portfolio evidenceWeak

Genuinely recognisable named clients exist - Philadelphia 76ers, Khan Academy, The Piano Guys, plus testimonials naming Microsoft, Cisco and LexisNexis - but every dateable piece of evidence is old: site testimonials span 2014-2016, Clutch reviews stop at May 2018, the site footer says 2020, and the case-studies page links undated PDFs with no results shown. No current, dated, attributable work could be confirmed first-hand; a new '25 Custom AI Videos' package suggests activity but shows no client work. Rubric treats a portfolio dominated by 2+ year old work as Weak.

What this dimension measures: The primary reason to hire a production agency. Look for a body of work that is current, attributable and recognisable, with named clients whose brands carry real standards. Distinctive, consistently high-quality output for demanding clients scores 4-5. Competent, generic output scores 3. A portfolio dominated by work more than two years old scores 2 — the team that made it has usually moved on. Where reviewers independently credit narrative or storytelling ability rather than just delivery, weight that: turning a complex proposition into something clear is the hard part of this job. Counts for 25% of the weighted score.

Evidence: partly checkable — corroborated in part against the sources below; the remainder rests on the agency’s own account.

Stronger here: Vidico scores Excellent on the same dimension.

Scope and pricing transparencyStrong

Real dollar prices are published by video type with itemized inclusions (script, custom artwork, professional voiceover, editing): Budget whiteboard $1,800/min, Standard whiteboard $7,500 up to 90s (+$2,000/min), Premium $9,000 up to 90s (+$2,500/min), Line character $8,500 first minute, 2D animation $9,000-$10,500/min, 25 AI videos $8,500. Held back from Excellent because the main nav 'Pricing' page gates numbers behind a form, and two pricing pages contradict each other (standard whiteboard $7,500/90s on one page vs $8,500/60s on another) - the quoted number may not be the real number.

What this dimension measures: Published prices, published ranges by video type, or fixed productized packages score 4-5, and an all-inclusive fee that covers script, music, narration and revisions scores at the top of that band because the quoted number is then the real number. Ranges given only on request score 2-3. Bespoke-only quoting with no public anchor scores 1-2. Score scope clarity alongside price: a vendor that states plainly what it does NOT do — no shoots, no strategy, animation only — is more useful than one implying it does everything, and should not be penalised for the boundary itself. Counts for 20% of the weighted score.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Process and project managementAdequate

A six-step process is described on-site (agreement, questionnaire, script collaboration, art style selection, animation with client approval gate, voiceover selection, final edit) with a named production contact, and Clutch reviewers independently corroborate it ('They met all of their deadlines', 'never took more than 24 hours to get a response') - but that corroboration is from 2017-2018. No independent evidence of how the process runs today; no collaboration tooling named.

What this dimension measures: Video projects fail on coordination far more often than on craft. Look for a described process, named collaboration tooling, defined approval gates, and independent reports of on-time delivery. Reviewers consistently citing clear communication and structured workflow score 4-5. No described process and no reviewer commentary scores 2-3. A vendor whose reviews mention schedule slippage or unresponsive periods scores 1-2 on verified evidence. Counts for 15% of the weighted score.

Evidence: partly checkable — corroborated in part against the sources below; the remainder rests on the agency’s own account.

Format and production rangeAdequate

Multiple animation styles - whiteboard, blackboard, 2D, 3D, motion graphics, line character, 'Yswipe', cardboard, and new AI-generated video - but this is an animation house: no live-action production capability is offered. Briefs needing people on camera cannot be served here, which a buyer should know before contacting them.

What this dimension measures: What the agency can actually produce: live action, animation (2D/3D), motion graphics, studio versus location, and the format and aspect-ratio coverage needed for where the video will run. Both live action and animation, across multiple formats, scores 4-5. A single modality scores 2-3 — not a defect, but a real ceiling that the buyer must match against the brief. Animation-only vendors in particular cannot serve briefs that need people on camera, and that should be stated in the verdict rather than discovered later. Counts for 15% of the weighted score.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Rights, ownership and licensingWeak

Nothing on the pricing pages, FAQ, or process pages addresses who owns the final video, whether project/source files are delivered, or how long music and voiceover licenses run. Deliverables are stated as 'Two Downloadable Video Links' - finals-only. Silence scores Weak per rubric and should be resolved in writing before contracting.

What this dimension measures: Who owns the final file, the raw footage and the project files, and for how long the music, stock and talent licences run. This is where video differs most sharply from design: a licence that expires, or talent usage limited by term and territory, can make a video unusable in year two. Explicit ownership transfer with stated licence terms scores 4-5. Finals-only delivery scores 2. Silence scores 2 and should be raised before contracting, since retrospective clearance is expensive. Counts for 10% of the weighted score.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Stronger here: Epipheo scores Strong on the same dimension.

Turnaround and schedulingStrong

Timelines are published and roughly consistent across three pages: standard delivery 25 days, process page says 21-30 days depending on client response time, FAQ breaks it into phases totalling 3-4 weeks, and a 5-7 day rush option is offered. Realistic estimates, plainly stated; not independently corroborated recently.

What this dimension measures: Stated timelines from brief to delivery, and how far out the agency books. Fixed, published timelines score 4-5. Multi-month cycles are normal for high-end work and score 2-3 — score the honesty of the estimate rather than the length, since a realistic twelve weeks beats an optimistic four. Undisclosed scheduling scores 2. Counts for 10% of the weighted score.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

References and review baseWeak

Clutch profile read first-hand: 5.0 average across 10 verified reviews, minimum project $5,000 - but the most recent review is May 2018, eight years old. Site testimonials are 2014-2016. No Google, Trustpilot, or other current independent review base was located. A 5.0 rating that stopped accruing in 2018 says little about the shop today.

What this dimension measures: Volume and recency of independent, verified reviews. A substantial base on a verification-requiring platform scores 4-5; a handful of reviews scores 2-3; none located scores 2. Low weight deliberately — in this category a portfolio is more informative than a review count, and several excellent production shops have almost no review footprint because their work arrives by referral. Counts for 5% of the weighted score.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Vidico scores Excellent on the same dimension.

Verdict

Ydraw is a St George, Utah animation studio founded in 2011, built around whiteboard and explainer animation with 2D, 3D, motion-graphics and line-character variants, and recently a productized AI-video package. Its two strongest observable traits are transparency of terms: real dollar prices are published by video type with itemized inclusions (script, custom art, professional voiceover, editing), and delivery timelines are stated plainly and consistently - roughly 25 days standard with a 5-7 day rush option. A six-step process with a client approval gate before final editing is described on-site with a named production contact.

The unresolved problem is time. The clients Ydraw leads with are genuinely impressive - Philadelphia 76ers, Khan Academy, The Piano Guys, testimonials citing Microsoft, Cisco and LexisNexis - but nothing dateable on the site or off it is recent. Site testimonials run 2014-2016, the Clutch profile's 10 verified reviews (5.0 average) end at May 2018, the case-study PDFs carry no dates, and the footer copyright reads 2020.

The team that produced the showcase work a decade ago may or may not still be there, and no current, attributable, dated work could be confirmed first-hand. The site is clearly still operated - it advertises an AI-video product and an active phone line - but a buyer commissioning on craft is effectively buying on a portfolio of unknown age.

There are also two smaller frictions. The main navigation's 'Pricing' page gates numbers behind a lead-capture form; the actual prices live on secondary pages, and those pages disagree with each other (standard whiteboard is $7,500 for up to 90 seconds on one page and $8,500 for up to 1 minute on another), so the quoted number needs confirming before signing. And rights are silent: nothing states who owns the final video or source files, or how long music and voice licenses run - deliverables are described only as two downloadable video files.

What a buyer still cannot answer: whether Ydraw has produced strong work for a named client in the last two or three years; who owns the video and its assets after delivery; which of the two published price schedules is current; and how many revision rounds are included in writing. This is also an animation-only shop - briefs needing live action or people on camera cannot be served here.

What you can do next

Koolav can make the introduction and handle the back-and-forth, or you can go straight to the agency.

Visit their website

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What we verified

Each claim below was checked against a named source, last on 2026-08-26. Follow any of them and check for yourself — that is the point of publishing them.

What other platforms say

Clutch {'score': 5.0, 'count': 10}

Clutch (read first-hand): 5.0 across 10 verified reviews, minimum project $5,000; reviewers praised met deadlines, sub-24-hour responsiveness, and value ('value-add was twice the cost') - but the newest review is May 2018. No readable current review base on Google, Trustpilot, or elsewhere was located; DesignRush surfaced two undated positive Google-sourced quotes that could not be verified first-hand and are not counted.

These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.

Red flags

What we could not verify

Sources

Others we evaluated in Video Production

Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.

See all 62 Video Production agencies we evaluated →

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