Commissioned video — explainer, product, brand film, launch. Bought as a defined piece, judged on craft, predictability and what the contract actually says you own.
13 evaluated.
What you are actually buying
A defined piece of video, quoted and scheduled as a project. This is a different purchase from continuous ad creative: you are commissioning a small number of considered videos, usually per launch or per year, and choosing on craft and predictability rather than on throughput. Vendors whose product is continuous ad supply are evaluated separately.
Animation or live action decides the shortlist before price does
Several strong agencies here do one and not the other, and it is a hard boundary rather than a preference — an animation-only vendor cannot make a brief that needs a person on camera at any budget. Settle that question first, then compare. Doing it in the other order wastes the calls.
The number quoted is often not the number paid
Ask what is inside the fee. Script, storyboard, music licence, narration, sound design and revision rounds are variously included or billed, and the difference between a fixed all-inclusive package and a base quote plus extras is routinely thousands. A vendor publishing fixed packages with everything inside the fee is selling predictability, which is worth real money if you have been burned by scope creep.
Rights are where video differs most from design
Find out who owns the raw footage and project files, and how long the music, stock and talent licences run. Talent usage is typically bounded by term and territory, so a video can become unusable in year two while still sitting on your server. Almost nobody in this category states these terms publicly — every record here flags it as unknown — so it is a contract question, and retrospective clearance is expensive.
How this page is built: every vendor here is scored against the published video_production rubric — the one written for what this category actually sells, not a general agency rubric. Several of these records were first filed elsewhere and scored against a rubric they were not competing in; where that happened, the record carries a rescored_from field showing the previous verdict and score, so the change is auditable rather than silent.