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Home services & the trades marketing agencies, reviewed

Agencies evaluated against home-service briefs — contractors, HVAC, roofing, plumbing and other local trades.

12 agencies we would put in front of a client, from 13 with checked evidence of work in this sector. 10 of them name a client or case study here; the rest tell us they serve it. We also name the 1 we cut, and why — that is what makes the other 12 worth reading.

Which disciplines this slice actually covers

Computed from the records matched here, largest first. This is where the library can help you today and where it is thin.

Local SEO & Local Service Ads
12 evaluated
Email / Lifecycle
1 evaluated

The shortlist Why these?An agency appears here only when a finding we checked against a source names its work in this sector.

Email / Lifecycle1 evaluated

ScaleroStrong fit
Email / Lifecycle · 4.6/5
Lifecycle and CRM specialist with 18 reviews, Braze/Klaviyo migration depth, and proof at 400,000-plus-contact scale.

Local SEO & Local Service Ads11 evaluated

WhitesparkStrong fit
Local SEO & Local Service Ads · 4.26/5
The only agency in this category that publishes every price it charges, runs a Google Business Profile reinstatement service, and removes duplicate listings instead of suppressing them.
Comrade Digital Marketing AgencyStrong fit
Local SEO & Local Service Ads · 3.73/5
Prices local SEO per location to the dollar and publishes an ownership term with no lock-in - and then leaves the review process to the contractor.
SearchLab DigitalStrong fit
Local SEO & Local Service Ads · 3.53/5
Publishes the ownership term almost nobody in this discipline publishes, and calls holding a client's ad account hostage 'a gross way to operate' - then publishes no price at all.
Roofing WebmastersConditional
Local SEO & Local Service Ads · 3.4/5
Ten named roofing case studies and the most honest Local Services Ads page in this category - all of it measured in traffic and rankings rather than booked jobs.
Valve+Meter Performance MarketingConditional
Local SEO & Local Service Ads · 3.28/5
The deepest published evidence in this set - fifteen named cases with trades, markets and stated periods - and nothing at all published about what it costs or who owns the assets afterwards.
On The Map MarketingConditional
Local SEO & Local Service Ads · 3.15/5
One of the few agencies in the library that publishes its own rate card - and the only client-facing term it publishes alongside it is NO REFUNDS.
RYNO Strategic SolutionsConditional
Local SEO & Local Service Ads · 3.1/5
Claims you own 100% of every asset it creates, on a marketing page its own terms and conditions never back up - though the terms do commit to porting your call-tracking numbers out, at your expense.
Socius MarketingConditional
Local SEO & Local Service Ads · 3.02/5
Its master services agreement hands the client the websites and content outright as works made for hire - and it sells a service called review canvassing while publishing nothing about how any review is obtained.
Hook AgencyConditional
Local SEO & Local Service Ads · 3.0/5
Prices six service lines to the dollar and states the yearly commitment up front - then says nothing about who owns anything when the year ends.
Rocket ClicksConditional
Local SEO & Local Service Ads · 2.65/5
Publishes a long, competent local-search explainer addressed to law firms - and almost nothing about its own price, terms or client assets.
MediagisticConditional
Local SEO & Local Service Ads · 2.62/5
A real HVAC specialism with one case study that names revenue rising from $4.8M to $6.3M - from a firm selling local marketing that never once names the Google Business Profile.

And the ones we cut, so you can judge the rest

Named, with the reason and the sources. These are agencies — real service firms we would not put in front of a client.

Scorpion

Cut · Local SEO & Local Service Ads · scored 2.2/5

One of the largest home-services marketing providers, and across four pages and its own sitemap there is no case study, no price and no contract to read - only $3B+ in revenue attributed to nobody in particular.

Not agencies

3 names

3 things that show up when you go looking for home services & the trades and are not agencies at all — software, marketplaces, staffing firms, membership communities. They are not scored and not counted among our evaluations, because "this is a product, not an agency" is a definition rather than a judgment. Listed because they genuinely land on shortlists, and knowing which is which is worth more than a score.

Constant ContactEmail / Lifecycle
CUT from lifecycle services: small-business email software without an embedded retention strategist, deliverability owner, or revenue mandate.
Software/agency mismatch; Buyer owns strategy and creative
KlaviyoEmail / Lifecycle
CUT from agency consideration: excellent ecommerce lifecycle infrastructure, but software access is not a staffed retention and deliverability program.
Software/agency mismatch; Execution remains buyer-owned
MailchimpEmail / Lifecycle
CUT from the lifecycle-agency pool: accessible email software, but no embedded retention strategist, creative team, or revenue owner in the core plans.
Software/agency mismatch; Buyer owns strategy and production
How this page is built: an agency appears here only when a finding on its record — one we checked against a source — names work in this sector. That finding, and the page it came from, is on the agency’s own record. Until 28 August 2026 this page was assembled by searching each record for words like ‘insurance’ or ‘contractor’, which put agencies here for using those words in an unrelated sense; that method has been removed and the page is smaller and correct rather than larger and wrong. It remains a view over the discipline-level evaluations, not a separate review round — an agency here was scored against its discipline rubric, not against an industry-specific one. How we vet.