Admiral Media review

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 18% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 8 · Strong 4 · Adequate 1. The typical agency here scores Excellent, and 8 of them score higher than this one.

What this dimension measures: Combines keyword, metadata, localization, creative-page testing, ratings/reviews, custom product pages, and conversion measurement across Apple and Google.

Scores high — Measured install/conversion lift scores 4-5.

What we found — ASO is part of the full-funnel app-growth service.

funnel — the path from stranger to customer — awareness at the top, purchase at the bottom. “Full-funnel” means owning the whole path, not one stage.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 17% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 5 · Adequate 1 · Weak 2. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Deep Apple Search Ads and relevant mobile-network execution with cohort economics and creative iteration.

Scores low — Quality/LTV-led acquisition scores 4-5; cheapest-install optimization scores 1-2.

What we found — Paid social, paid search, Apple Ads, international growth, and €500M-plus claimed managed spend are explicit.

On the record — “Admiral Media's current service page covers paid social, paid search, Apple Ads, ASO, AI creative, and revenue optimization and claims €500M-plus managed spend across 150-plus brands.” admiral.media ↗

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 16% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 5 · Adequate 5 · Weak 1. The typical agency here scores Strong, and 2 of them score higher than this one.

Scores high — Strong command of AppsFlyer/Adjust/Branch, ATT, SKAdNetwork, consent, deep links, incrementality, cohort LTV, and data QA scores 4-5.

Scores low — Platform dashboards alone score 1-2.

What we found — ROAS and revenue optimization are central, while detailed SKAN, ATT, and MMP procedures are not public. That is the high band above, which is why it scored Strong.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

ROAS — return on ad spend: revenue per dollar of advertising. Platform-reported ROAS overstates; independently measured ROAS is the honest version.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 13% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 3 · Adequate 2 · Weak 3. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Connects acquisition to onboarding, activation, push, in-app, email/SMS, churn, subscriptions, and LTV.

Scores low — Retained-user outcomes score 4-5; install-only scope scores 1-2.

What we found — Cases report customers, purchases, in-app revenue, and retention rather than install volume alone.

On the record — “The current app-growth case collection publishes install, ROAS, in-app revenue, retention, and customer outcomes for named brands.” admiral.media ↗

lifecycle — lifecycle marketing: the automated email and SMS journey across a customer’s relationship — welcome, abandoned cart, post-purchase, win-back.

churn — the rate at which customers cancel.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 12% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 6 · Adequate 1 · Weak 1. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Produces and iterates store and paid creative by platform, audience, and market with a structured test cadence.

Scores low — High-volume native testing scores 4-5; static resizes score 1-2.

What we found — AI creative, production, iteration, and channel-specific performance creative are core.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 11% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 6 · Adequate 1. The typical agency here scores Strong, and none scores higher than this one.

Scores high — Named current apps plus verified reviews and quantified visibility, conversion, CAC, retention, or LTV results score 4-5.

Scores low — Logo walls and install counts without quality score 1-2.

What we found — Named cases and a claimed 44-review Clutch footprint cover apps, games, and subscription businesses. That is the high band above, which is why it scored Excellent.

CAC — customer acquisition cost: total sales and marketing spend divided by customers won — the number that says whether growth is affordable.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: vendor stated — the agency’s own claim, recorded as theirs rather than ours.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 7% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Strong 7 · Adequate 5 · Weak 1. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Addresses mobile ad fraud, brand safety, COPPA/regulated categories, permissions, review policy, and client account ownership.

Scores high — Documented controls score 4-5.

What we found — No detailed public invalid-traffic, account-permission, or incident-response standard was located.

Evidence: unknown

Not disclosed — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). Nothing was published about this, so it scores at the bottom of the scale — that is a finding about what the agency discloses, not about the quality of its work. This dimension carries 6% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 2 · Adequate 4 · Weak 6. The typical agency here scores Adequate, and 7 of them score higher than this one.

Scores high — Clear fees, media markups, minimums, exits, creative rights, MMP/data access, and client-owned ad/store accounts score 4-5.

Scores low — Opaque percentage pricing or trapped data scores 1-2.

What we found — Pricing, minimums, data ownership, and cancellation terms are not public. That is what the low band describes, and nothing published resolves it.

Evidence: unknown

Stronger here: App Radar scores Excellent on the same dimension.