SplitMetrics Agency review

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 18% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 7 · Strong 5 · Adequate 1. The typical agency here scores Excellent, and none scores higher than this one.

What this dimension measures: Combines keyword, metadata, localization, creative-page testing, ratings/reviews, custom product pages, and conversion measurement across Apple and Google.

Scores high — Measured install/conversion lift scores 4-5.

What we found — Current reviews and cases cover ASO strategy, keywords, screenshots, store behavior, and A/B testing.

On the record — “Current G2 reviews describe Apple Ads management, ASO, brand protection, custom screenshots, country expansion, Meta, Google, TikTok, revenue, and KPI improvement.” g2.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 17% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 5 · Adequate 1 · Weak 2. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Deep Apple Search Ads and relevant mobile-network execution with cohort economics and creative iteration.

Scores low — Quality/LTV-led acquisition scores 4-5; cheapest-install optimization scores 1-2.

What we found — Apple Ads management is deep and reviews also cite Meta, Google, TikTok, and international expansion.

On the record — “Current G2 reviews describe Apple Ads management, ASO, brand protection, custom screenshots, country expansion, Meta, Google, TikTok, revenue, and KPI improvement.” g2.com ↗

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 16% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 5 · Adequate 5 · Weak 1. The typical agency here scores Strong, and 2 of them score higher than this one.

Scores high — Strong command of AppsFlyer/Adjust/Branch, ATT, SKAdNetwork, consent, deep links, incrementality, cohort LTV, and data QA scores 4-5.

Scores low — Platform dashboards alone score 1-2.

What we found — Campaign analytics, performance management, and testing are substantial; explicit SKAN and MMP controls need contracting. That is the high band above, which is why it scored Strong.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 13% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 2 · Adequate 2 · Weak 3. The typical agency here scores Strong, and 6 of them score higher than this one.

What this dimension measures: Connects acquisition to onboarding, activation, push, in-app, email/SMS, churn, subscriptions, and LTV.

Scores low — Retained-user outcomes score 4-5; install-only scope scores 1-2.

What we found — Cases connect acquisition to registrations, trials, revenue, and sustainable growth rather than installs alone.

On the record — “SplitMetrics publishes cases reporting trial growth, CPA reductions, registration-cost reductions, non-brand revenue growth, and app-store experimentation.” splitmetrics.com ↗

lifecycle — lifecycle marketing: the automated email and SMS journey across a customer’s relationship — welcome, abandoned cart, post-purchase, win-back.

churn — the rate at which customers cancel.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 12% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 6 · Adequate 1 · Weak 1. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Produces and iterates store and paid creative by platform, audience, and market with a structured test cadence.

Scores low — High-volume native testing scores 4-5; static resizes score 1-2.

What we found — Custom screenshots, store experiments, ad creative, and A/B testing are core capabilities.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Excellent — 5 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 11% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 6 · Strong 6 · Adequate 1. The typical agency here scores Strong, and none scores higher than this one.

Scores high — Named current apps plus verified reviews and quantified visibility, conversion, CAC, retention, or LTV results score 4-5.

Scores low — Logo walls and install counts without quality score 1-2.

What we found — Current verified reviews and a broad case library report CPA, registration, revenue, conversion, and scaling outcomes. That is the high band above, which is why it scored Excellent.

On the record — “SplitMetrics publishes cases reporting trial growth, CPA reductions, registration-cost reductions, non-brand revenue growth, and app-store experimentation.” splitmetrics.com ↗

CAC — customer acquisition cost: total sales and marketing spend divided by customers won — the number that says whether growth is affordable.

LTV — lifetime value: the revenue a customer generates over the whole relationship, judged against what they cost to acquire.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 7% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Strong 7 · Adequate 5 · Weak 1. The typical agency here scores Strong, and none scores higher than this one.

What this dimension measures: Addresses mobile ad fraud, brand safety, COPPA/regulated categories, permissions, review policy, and client account ownership.

Scores high — Documented controls score 4-5.

What we found — Brand protection is cited, but detailed invalid-traffic, access, and platform-compliance controls are not public.

Evidence: unknown

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 6% of the total score.

Benchmark — across the 13 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 2 · Adequate 3 · Weak 7. The typical agency here scores Weak, and 3 of them score higher than this one.

Scores high — Clear fees, media markups, minimums, exits, creative rights, MMP/data access, and client-owned ad/store accounts score 4-5.

Scores low — Opaque percentage pricing or trapped data scores 1-2.

What we found — No useful public agency pricing, data ownership, or cancellation terms were located. That is between the two bands, which is why it scored Adequate.

Evidence: unknown