Yodel Mobile review
A mobile-first agency with unusually strong ASO, paid acquisition, creative, retention, and revenue case evidence across TUI, B&Q, GuideAlong, Hoppa, healthcare, and delivery apps.
No published price we can link to. We do not estimate one — ask on the call, and see the pricing-transparency line in the scores below.
Verdict
Yodel Mobile is a high-confidence fit for established consumer apps that need measurable organic and paid growth. Its case index names app revenue, registrations, installs, CPA, impressions, transaction volume, rankings, and portfolio-wide ASO outcomes rather than vague reach. The public proof is agency-published and pricing is absent, so reference-check the exact team. Require incrementality, revenue-quality, MMP, SKAN, and retention metrics rather than optimizing to installs alone.
What we verified
Each claim below was checked against a named source, last on 2026-07-24. Follow any of them and check for yourself — that is the point of publishing them.
- Yodel reports a 20% increase in organic installs across TUI's app portfolio and top-10 Google Play category rankings for 10 apps. yodelmobile.com ↗
- The same case index reports 190% app-revenue growth for B&Q and 101% app-revenue growth for GuideAlong. yodelmobile.com ↗
What other platforms say
Outcome proof is broad and directly mobile-specific; commercial and measurement governance needs direct confirmation.
These are other platforms' numbers, not ours. We report them because they are part of the picture, and we do not average them into our score — our score comes from the published rubric above.
Red flags
- Quantitative proof is primarily agency-published
- Pricing is opaque
How it scored
App Store Optimization depth
Portfolio-level localization, keyword strategy, conversion, rankings, and rebrand work are documented.
Paid user-acquisition depth
ASA and paid acquisition appear in multiple named cases.
Privacy-safe measurement and MMP fluency
Sophisticated mobile measurement is implied; exact MMP and privacy implementation should be verified.
Activation, retention and lifecycle
Cases cover registrations, bookings, retention, revenue, and transaction outcomes.
Mobile creative testing
Creative strategy and store conversion are explicit capabilities.
App client evidence and outcomes
Numerous named brands and quantified app outcomes are public.
Fraud, compliance and account safety
Healthcare and enterprise work suggest controls; public standards are not detailed.
Pricing, contract and data ownership
No public pricing or ownership terms were found.
What we could not verify
- Current pricing and minimum media spend
- MMP access, data retention, and account ownership terms
Sources
This agency has not published a paid trial. What a paid trial is.
Others we evaluated in Mobile / App Marketing
Same rubric, same evaluator, same date range — so these are directly comparable to the verdict above.
See all 14 Mobile / App Marketing agencies we evaluated →