Delesign review

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 25% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 3 · Adequate 3 · Weak 5. The typical agency here scores Adequate, and 4 of them score higher than this one.

What this dimension measures: The single most important and most obscured fact in this category. 'Unlimited requests' describes submissions, not output — score the actual constraint: how many items are ACTIVE at once, and what is the daily or monthly cap?

Scores high — A published concurrency figure or a daily-hours allocation scores 4-5 even when the number is modest, because the buyer can forecast.

Scores low — A serial queue (one active item) scores 1-2 regardless of per-item turnaround, since fast delivery of one thing at a time is still one thing at a time. 'Unlimited' with no stated concurrency anywhere scores 2 — the omission is the finding.

What we found — The real constraint is published — roughly two hours per day of designer time, with each designer serving an average of four clients — which is rare and useful. Scored at Adequate because the capacity itself is modest, about forty hours a month, and per-tier concurrency limits are not stated. That is between the two bands, which is why it scored Adequate.

On the record — “Capacity is published as approximately "2 hours per day" of designer time per client, with "each designer is matched with an average of 4 clients".” delesign.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 20% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 4 · Adequate 5 · Weak 1 · Poor 1. The typical agency here scores Adequate, and 1 of them score higher than this one.

What this dimension measures: Client reports of different designers across work for the same product are a verified Poor, not an inference. Check employee-side signals too: sustained turnover at the vendor is upstream of designer rotation at the client, and Glassdoor volume is checkable where review platforms are thin.

Scores high — The same named person or persistent team month to month scores 4-5, because a designer who has already learned the brand does not relearn it every request.

Scores low — A rotating pool with no continuity guarantee scores 1-2.

What we found — "You'll have your own dedicated designer to work with", persistent across requests. That the designer is shared with roughly three other clients is disclosed rather than hidden, and part-time attention from a consistent person is what this dimension rewards. That is the high band above, which is why it scored Strong.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 3 · Strong 9. The typical agency here scores Strong, and 3 of them score higher than this one.

What this dimension measures: What disciplines are covered at each tier — static design, motion, video, presentation, web, copy. Subscriptions are bought as a general-purpose resource, so range is a substantial part of the value: a team replacing one vendor with three has not saved anything. Note where breadth is gated behind a higher tier, and note that very broad catalogues imply more specialists touching the account, which trades against continuity.

Scores low — Broad published service catalogues score 4-5, single-discipline offers score 2-3.

What we found — Across the plans: social, branding, logo, presentations, print, illustration, website design, video editing, animation and motion graphics, plus separate web development (WordPress, Webflow, Shopify, custom JS) and SEO writing plans. Broad in aggregate, narrower within any single subscription.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 3 · Adequate 2 · Weak 6. The typical agency here scores Adequate, and 4 of them score higher than this one.

What this dimension measures: Is there a brand-guideline intake, a stored brand profile, or a check step before delivery? A brand-assets feature with no review step scores 3.

Scores high — A described intake plus a named review step scores 4-5.

Scores low — Nothing at all scores 2 — output drifts by default across many requests and many hands, and a vendor that has not addressed it has not solved it. Where client reviews report inconsistency across deliveries for the same brand, score 1-2 on verified evidence.

What we found — No brand intake, stored profile or pre-delivery review step is described. The dedicated designer is the only structural defence against drift, which is a real one but is not a mechanism the vendor has described. That is between the two bands, which is why it scored Adequate.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Adequate — 3 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 10% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Strong 1 · Adequate 4 · Weak 7. The typical agency here scores Weak, and 1 of them score higher than this one.

What this dimension measures: How many revision rounds are included, what happens when work comes back wrong, and critically whether a rejected or reworked item consumes the active slot or the daily allocation. Unlimited revisions that each re-enter the queue score 3 — that is where the real cost hides in a concurrency-limited model. This dimension is almost never addressed publicly and is worth asking about before signing.

Scores high — Unlimited in-scope revisions with rework outside the queue scores 4-5.

Scores low — Silence scores 2.

What we found — "Unlimited project submissions and revisions" is published, but whether revisions draw down the same two hours per day is not stated. On a time-boxed model that is where an unlimited-revisions promise is actually settled. That is between the two bands, which is why it scored Adequate.

On the record — “Capacity is published as approximately "2 hours per day" of designer time per client, with "each designer is matched with an average of 4 clients".” delesign.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 10% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 4 · Adequate 1 · Weak 1 · Poor 1. The typical agency here scores Strong, and 5 of them score higher than this one.

What this dimension measures: Month-to-month scores higher than annual lock-in, since volume needs fluctuate. Score the annual-versus-monthly spread explicitly: a large penalty for monthly billing is lock-in presented as a discount. Whether the subscription can be PAUSED matters disproportionately — seasonal advertisers stop and restart, and a vendor that forbids pausing is charging for months of nothing.

Scores low — Published flat monthly pricing scores 4-5; consultation-only quoting scores 1-2, and withdrawing previously published pricing is a regression worth naming.

What we found — Published and low: $649/mo graphic designer, $849 multimedia specialist, $649 web developer, $449 SEO writer, with cancellation any time and no minimum term. Held below Excellent because no pause option is described — only cancellation.

On the record — “Published pricing by role: Graphic Designer $649/mo, Multimedia Specialist $849/mo, Web Developer $649/mo, SEO Writer $449/mo ($399 billed yearly).” delesign.com ↗

On the record — “"You are free to cancel anytime and for any reason" with no minimum contract term.” delesign.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 5% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Weak 10. The typical agency here scores Weak, and 2 of them score higher than this one.

What this dimension measures: Does the buyer receive working files — layered source, project files, fonts and licensing — or only flattened finals?

Scores high — Explicit transfer of source files scores 4-5.

Scores low — Finals only scores 2. Silence scores 2: at this price point an unstated position usually resolves against the buyer, and the practical consequence is that leaving the subscription means rebuilding rather than moving.

What we found — "100% copyright ownership" plus "native Adobe files as well as your requested exported file formats". Held below Excellent because font licensing and whether files remain fully layered are not addressed. That is the high band above, which is why it scored Strong.

On the record — “"100% copyright ownership" and delivery of "native Adobe files as well as your requested exported file formats".” delesign.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.