Draftss review

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 25% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 3 · Adequate 4 · Weak 4. The typical agency here scores Adequate, and 8 of them score higher than this one.

What this dimension measures: The single most important and most obscured fact in this category. 'Unlimited requests' describes submissions, not output — score the actual constraint: how many items are ACTIVE at once, and what is the daily or monthly cap?

Scores high — A published concurrency figure or a daily-hours allocation scores 4-5 even when the number is modest, because the buyer can forecast.

Scores low — A serial queue (one active item) scores 1-2 regardless of per-item turnaround, since fast delivery of one thing at a time is still one thing at a time. 'Unlimited' with no stated concurrency anywhere scores 2 — the omission is the finding.

What we found — One active task at a time on standard plans; two active only on the Express upgrade at the upper tiers. A serial queue with a paid upgrade to two lanes. That is what the low band describes, which is why it scored Weak.

On the record — “Pricing starts at $398/month across three plans; Express upgrade tiers at $1,199, $1,799 and $4,149 provide same-day delivery and two active tasks at a time.” digitalpolo.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Stronger here: Designity scores Excellent on the same dimension.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 20% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 5 · Adequate 5 · Poor 1. The typical agency here scores Strong, and 11 of them score higher than this one.

What this dimension measures: Client reports of different designers across work for the same product are a verified Poor, not an inference. Check employee-side signals too: sustained turnover at the vendor is upstream of designer rotation at the client, and Glassdoor volume is checkable where review platforms are thin.

Scores high — The same named person or persistent team month to month scores 4-5, because a designer who has already learned the brand does not relearn it every request.

Scores low — A rotating pool with no continuity guarantee scores 1-2.

What we found — No stated continuity guarantee and no independent review base located to corroborate anything about who does the work. That is what the low band describes, which is why it scored Weak.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Stronger here: Designjoy scores Excellent on the same dimension.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 3 · Strong 9. The typical agency here scores Strong, and 3 of them score higher than this one.

What this dimension measures: What disciplines are covered at each tier — static design, motion, video, presentation, web, copy. Subscriptions are bought as a general-purpose resource, so range is a substantial part of the value: a team replacing one vendor with three has not saved anything. Note where breadth is gated behind a higher tier, and note that very broad catalogues imply more specialists touching the account, which trades against continuity.

Scores low — Broad published service catalogues score 4-5, single-discipline offers score 2-3.

What we found — Graphics plus front-end code, which is unusual range for the price and genuinely useful to a small team replacing two roles.

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 15% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 1 · Strong 3 · Adequate 3 · Weak 5. The typical agency here scores Adequate, and 7 of them score higher than this one.

What this dimension measures: Is there a brand-guideline intake, a stored brand profile, or a check step before delivery? A brand-assets feature with no review step scores 3.

Scores high — A described intake plus a named review step scores 4-5.

Scores low — Nothing at all scores 2 — output drifts by default across many requests and many hands, and a vendor that has not addressed it has not solved it. Where client reviews report inconsistency across deliveries for the same brand, score 1-2 on verified evidence.

What we found — No described brand-guideline intake, check step or designer persistence. That is what the low band describes, which is why it scored Weak.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Stronger here: Designity scores Excellent on the same dimension.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 10% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Strong 1 · Adequate 5 · Weak 6. The typical agency here scores Adequate, and 6 of them score higher than this one.

What this dimension measures: How many revision rounds are included, what happens when work comes back wrong, and critically whether a rejected or reworked item consumes the active slot or the daily allocation. Unlimited revisions that each re-enter the queue score 3 — that is where the real cost hides in a concurrency-limited model. This dimension is almost never addressed publicly and is worth asking about before signing.

Scores high — Unlimited in-scope revisions with rework outside the queue scores 4-5.

Scores low — Silence scores 2.

What we found — Revision policy not published; on a one-to-two-lane model this is consequential. That is what the low band describes, which is why it scored Weak.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Stronger here: No Limit Creatives scores Strong on the same dimension.

Strong — 4 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 10% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 5 · Strong 4 · Adequate 1 · Weak 1 · Poor 1. The typical agency here scores Strong, and 5 of them score higher than this one.

What this dimension measures: Month-to-month scores higher than annual lock-in, since volume needs fluctuate. Score the annual-versus-monthly spread explicitly: a large penalty for monthly billing is lock-in presented as a discount. Whether the subscription can be PAUSED matters disproportionately — seasonal advertisers stop and restart, and a vendor that forbids pausing is charging for months of nothing.

Scores low — Published flat monthly pricing scores 4-5; consultation-only quoting scores 1-2, and withdrawing previously published pricing is a regression worth naming.

What we found — Published tiers from $398/month, with Express upgrade pricing stated at $1,199, $1,799 and $4,149 for same-day delivery and two concurrent tasks.

On the record — “Pricing starts at $398/month across three plans; Express upgrade tiers at $1,199, $1,799 and $4,149 provide same-day delivery and two active tasks at a time.” digitalpolo.com ↗

Evidence: verified — checked against a named source you can open; the links under Sources below are where to check it yourself.

Weak — 2 of 5 on this rubric’s scale, from Poor (1) to Excellent (5). This dimension carries 5% of the total score.

Benchmark — across the 12 other agencies evaluated in this discipline, this dimension runs Excellent 2 · Strong 1 · Weak 9. The typical agency here scores Weak, and 3 of them score higher than this one.

What this dimension measures: Does the buyer receive working files — layered source, project files, fonts and licensing — or only flattened finals?

Scores high — Explicit transfer of source files scores 4-5.

Scores low — Finals only scores 2. Silence scores 2: at this price point an unstated position usually resolves against the buyer, and the practical consequence is that leaving the subscription means rebuilding rather than moving.

What we found — No public statement on source-file transfer. That is what the low band describes, which is why it scored Weak.

Evidence: inferred — our reading of indirect evidence, not a documented fact.

Stronger here: Designity scores Excellent on the same dimension.